Reading: Low-Involvement vs. High-Involvement Decisions | Principles of Marketing
Adam's Understanding of the Customer: Lecture Fourteen: Involvement and Values
Consumer Involvement in the Decision-Making Process - Video & Lesson Transcript | Study.com
Chapter 4 Consumer Behaviour. 4-2 LO1 Describe the steps in the consumer buying decision process LO2 Identify what determines how much time consumers. - ppt download